North American Battery Company and Uniross Introduce Award-Winning "HYBRIO by Ultralast" New Technology Batteries

San Diego, CA and Woburn, MA (PRWeb) December 10, 2006 -- The Consumer Electronics Association (CEA®) has recognized Uniross subsidiary North American Battery Company (NABC) as an International CES Innovations 2007 Design and Engineering Awards recipient for its HYBRIO new technology batteries. The renowned CES Innovations Awards program has honored the best designed and engineered products in consumer electronics since 1989. Products are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press. The HYBRIO, featuring technology from Uniross, represents the next generation in portable power and battery technology innovation. The HYBRIO line is marketed under the popular NABC brand, "UltraLast."

General availability of the HYBRIO by UltraLast for the North American market was also announced today and consumers can purchase the rechargeable batteries first at www.RechargeablesOnline.com, with additional retailers expected in the coming months. Suggested retail price for a AA 4-pack is $11.99, and a special HYBRIO charger kit priced at $19.99 is available for a limited time at www.RechargeablesOnline.com.

HYBRIO is an advanced technology battery, available in AA and AAA sizes, combining the best features of both disposable and rechargeable batteries. Like disposables, HYBRIO batteries are ready-to-use immediately out of the package -- unlike traditional rechargeable batteries which need to be charged before the first use. However, unlike disposables, HYBRIO batteries can be recharged up to 500 times, integrating for the first time the money saving benefits of rechargeable batteries with the immediate use benefits of disposables. HYBRIO also boasts improved and prolonged shelf life, retaining up to 85 percent capacity after one year, even if the battery is unused. These characteristics make this battery option an ideal power solution for consumers' everyday battery power needs.

"HYBRIO is a huge leap forward in battery technology and convenience. Finally, consumers have access to the instant-power convenience of disposables combined with the benefits of rechargeable batteries," said Craig Taylor, CEO of Uniross Batteries Corp.

The HYBRIO by Ultralast will be highlighted at the 2007 International CES show, January 8-11, 2007, in Las Vegas, Nevada, at the Innovations Plus showcase area at the Sands. At this location, NABC will be presenting the HYBRIO to CES attendees through an on-stage demonstration on January 8th at 1:30 p.m. PST. NABC will also be exhibiting at booth #15004.

About NABC and Uniross
Uniross is a global leader in rechargeable batteries and chargers, offering a complete range of long-life Nickel Metal Hydride batteries that last up to five times longer than alkaline batteries and can be recharged whenever desired or needed for at least three years. Uniross and NABC, under a portfolio of brands that includes UltraLast, Again and Again, NitroPower and Uniross, offer a complete line of batteries for consumer and industrial applications, ranging from alkaline batteries to Nickel Metal Hydride and Lithium rechargeables. With more than 35 years of experience in the rechargeable battery marketplace, the company is currently the number one brand in Europe and has distribution in more than 70 countries. For more information please visit www.uniross.com or www.nabcorp.com.

For More Information Contact:
Jeff Dillow or Sam Mazzarelli
PAN Communications, for NABC and Uniross
978-474-1900

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